Before COVID-19, our company was segmented towards specialty stores, universities, public and private enterprises. With the arrival of the pandemic and the closure of many businesses and educational institutions, we sought new markets and took advantage of spaces created by public entities through which we participated in events such as ExpoCamello, Sabor a Mí, and commercial showcases like Hecho en Pereira (Bioparque Ukumari, Arboleda shopping center), among others.